NEW YORK — Budweiser is giving beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe backside Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Bister Lager for his friends and local customs to enjoy. Due to the onset of Prohibition in 1920, the beer didn't accept a take chances to be distributed widely outside the St. Louis area… until now. Beginning today, Budweiser is releasing this historically inspired recipe nationwide to celebrate the Repeal of Prohibition.

The Prohibition era marks a defining moment for the Nifty American Lager, equally the brand, and the country, faced 13 years without a drop of beer. Budweiser'southward limited-edition 1933 Repeal Reserve is brewed to recognize and raise a cold one to America'southward decision through Prohibition.

"We are excited to mark the upcoming vacation season and the ceremony of the repeal of Prohibition with this new brew based on a forgotten recipe," said Ricardo Marques, vice president, Budweiser. "While Budweiser Repeal Reserve is a great tasting Amber Lager, it too tells the story of an of import role of our history and gives reason for celebration."

The amber lager consists of a light, hoppy aroma and a rich caramel-malt taste. As a nod to the pre-Prohibition era, Repeal Reserve boasts a college ABV than original Budweiser – 6.1% vs. five%. And, inspired by the before style of beers, new Repeal Reserve comes packaged in a vintage Budweiser stubby canteen.

As role of the launch, the brand is bringing the Prohibition era to life by unveiling a fleet of antique cars in partnership with Lyft, Budweiser's preferred safe rides partner. On Midweek, October 25, New Yorkers (21+) will take a chance to score the Bud Vintage Mode for a ride in an authentic, vintage car to feel the 1930'southward start-hand, between the hours of 3-7 pm ET past visiting world wide web.lyft.com/BudVintageMode. During the specialized ride, passengers will prowl through the famous streets of New York, passing landmarks and neighborhoods that were integral to Prohibition, while learning about the newly released beer.

"When Budweiser told us they wanted to offer a fleet of vintage cars to launch Repeal Reserve, we knew Lyft was the perfect option to celebrate the new recipe in a stylish and unexpected way," said Melissa Waters, vice president of marketing, Lyft. "We encourage everyone to brand the correct choice to drink responsibly and keep our roads safe, and that'south why nosotros continue to team upward with Budweiser, a make that shares the aforementioned delivery."

From New York and beyond, fans can experience a taste of history with Budweiser every bit role of Repeal Reserve's full marketing campaign inclusive of new Idiot box commercials, digital content and Clydesdales appearances. Budweiser is also partnering with Drizly to deliver a gustation of history to beer drinkers beyond the land with a special code for $5.00 off their first purchase of 1933 Repeal Reserve, using the code Prohibition.

To score a ride in the Bud Vintage Mode with Lyft visit www.lyft.com/BudVintageMode. For more information on 1933 Repeal Reserve, visit Budweiser on Twitter, Instagram, Facebook and YouTube.

About Budweiser

Budweiser, an American-mode lager, was introduced in 1876 when company founder Adolphus Busch gear up out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and grapheme.

About Lyft

Lyft was founded in June 2022 by Logan Green and John Zimmer to improve people'southward lives with the world's best transportation. Lyft is the fastest growing rideshare company in the U.South and is available to 95 percent of the The states population. Lyft is preferred past drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.